Back Door

Music Festival Identity

Back Door is a virtual music festival inspired by the micro-genre Escape Room. This new niche genre was created from the collective listening patterns of music streamers and is inspired by indiepop, underground trap, and alternative hip hop. The name “Escape Room” was coined by Glen McDonald after the flash web games and physical escape room phenomenon.

The modular typeface was inspired by the dials on soundboards and music production equipment used to make the distorted and experimental sound of Escape Room. The dials serve as a visual motif representing time and even morphing into a floorplan to “escape” from.

© Sam Lee 2023